Meo the Search
Digital Talent Show Website · 2021
Role: Web Designer & Visual Support
The Challenge
With over 1,200 sign-ups in the first selection phase and multiple stages including writing camps, auditions, duets, and music video production, the website became the main access point for participants, judges, and fans. The project was backed by major sponsors including Samsung, Mitsubishi, and SAPO, whose brands needed to be represented seamlessly within the digital experience.
My Role
As the web designer, I collaborated closely with the main designer and the developer who implemented the site to bring the platform to life. My contributions included:
Designing layout components and visual elements consistent with the show’s dynamic identity
Refining typography and layout structures for both impact and readability
Shaping content hierarchy so that contestant profiles, updates, and submission flows felt intuitive
Ensuring designs were adaptable across desktop, mobile, and set-top box interfaces
Creative Direction
The website’s look and feel aimed to match the excitement of a live entertainment event while staying functional for both participants and audiences.
Key Principles
Energy Through Visuals
bold accent colors, imagery, and motion-inspired layouts reflecting the competition’s vibrancy
Simple Paths to Action
clear entry points for voting, submissions, and episode viewing
Brand Integration
subtle yet visible placement of sponsor logos and colors in a way that felt cohesive with the site’s design
Mobile-First Focus
anticipating that most interactions would happen on phones and tablets