Strategic Health Policy Website · 2024

Role: Web Designer & Visual Support

Strategic Health Policy Website · 2024

Role: Web Designer & Visual Support

Project Overview

The Livro Branco das Farmácias Portuguesas is a strategic document developed by the Associação Nacional das Farmácias (ANF), aiming to define the future of community pharmacies in Portugal. It outlines the sector’s ambitions for innovation, technological integration, and person-centered care over the next decade. The digital version of the White Book was designed to make this vision accessible and engaging for both health professionals and the general public.

The website needed to reflect the document’s institutional credibility while remaining modern, informative, and easy to navigate. Given its audience, ranging from policymakers and healthcare professionals to pharmacists and citizens, clarity, structure, and trustworthiness were top priorities.

The website needed to reflect the document’s institutional credibility while remaining modern, informative, and easy to navigate. Given its audience, ranging from policymakers and healthcare professionals to pharmacists and citizens, clarity, structure, and trustworthiness were top priorities.

My Contribution

A set of custom graphics and layout refinements supporting the website for Portugal’s pharmacy Livro Branco Website

● Supporting the creation of visual assets, such as layout components and basic infographics that aligned with the overall identity

● Contributing to layout and typography choices, to improve readability and overall visual coherence

● Offering input during UX reviews, particularly on how to structure and present key content sections clearly and accessibly

Design Approach

A set of custom graphics and layout refinements supporting the website for Portugal’s pharmacy Livro Branco Website

scannability, clear headers, pull quotes, and thematic highlights.

Trust, minimal, stable layout with consistent use of whitespace and institutional branding.

Flexibility, a modular system to accommodate future updates as the White Book evolves.

Outcome

The website successfully launched alongside the printed publication, serving as a central platform to communicate ANF’s vision for the future of pharmacies in Portugal.

Filipe Ferreira - 2025

Product Design Portfolio

Filipe Ferreira - 2025

Product Design Portfolio

Filipe Ferreira - 2025

Product Design Portfolio